The Fortune 100 Best COmpanies Coursework Example | Topics and Well Written Essays - 2000 words

The Fortune 100 Best COmpanies - Coursework Example When executed accurately, this relationship will benefit all the parties involved. It will ensure the company that only the ones who possess the specific skills are directed to the company. In addition, it means reduced expenditure and reduced wastage of time. For the agency, there is more profit, and for the candidate, the most suitable job in the shortest period of time. However, for the relationship, to work properly, there should be a clear understanding between the employer and the recruitment agency as to what are the specific requirements for various positions in the company.This work intends to look into the Fortune 100 Best Companies to Work for List and tries to identify the best performing companies in terms of percentage of job growth, top salary and perks. Thereafter, the companies that are suitable for people with less work experience are identified and listed. Also, the companies that suit the fresh graduates of St. Leo University are identified and listed. ... The more the working relationships are, the easier the work will be, and the higher the placement will be. By having working relationships with the companies, it will be easy to identify exactly what qualities the companies are looking for in the potential candidates. That way, it will be easy to meet the expectations of the employer and the employee in a better way. When such a relationship is developed, it benefits all the concerned parties. For the company, this ensures easy availability of the most suitable candidates in the shortest possible time, and that too at a considerably lower cost. When the relationship works out as the candidates are successful, the agency gains more credibility, and thus, more business. Thirdly, for the candidate, there is the most suitable job with less effort as there is no need to search for vacancies in various companies. This work attempts to look into the Fortune 100 Best Companies to Work for List, and tries to find out which are some important companies in the list with which a recruitment agency has to develop working relationships. In addition, efforts are made to identify the ones which best suit candidates with less experience, and the ones which best suit the fresh graduates from Saint Leo University. Here, the candidates are adults with some work experience and fresh graduates of St. Leo University. To analyze the situation, the Fortune 100 Best Companies to Work for List is used. 1. Benefits of establishing a working relationship with the Fortune 100 Best Companies to Work For Undoubtedly, establishing a working relationship with companies makes the role of employment agency much easier. This is especially so when the companies have not provided a clear idea about the skills they are looking

Progressivism, Bonus Army and the Civil Rights Movement Essay

Progressivism, Bonus Army and the Civil Rights Movement - Essay Example With its reform agenda, the progressivism movement was aimed at achieving efficiency in all areas of society as a response to changes made by modernization. It was determined to be aimed at addressing ideas, impulses, and major issues stemming from modernized changes in the American society. Its ideologies centered on democracy, proper municipal administration, elimination of governmental corruption, proper education for everyone, and many others. Under the theme of democracy, there was also instigation of the women suffrage movement and elimination of corruption by black voters (Roark et al. 234-235). In the municipal administration, there was creation of proper laws and legislation to govern cities as well as the creation of a bureaucratic administration system leading to the creation of a democratic municipal administration. To the progressives, corruption was a source of inefficiency and waste leading to formation of laws to curb it. The progressives also worked hard to improve a nd expand public and private education in America at all levels (Roark et al. 465). For a very long time now, America has been operating efficiently in several sectors of the economy as well as government as a result of this movement. The bonus army was a protest that was launched by the World War I veterans 1932 demanding payment of their bonuses after the congress had voted to give them these bonuses for their services in the war in 1924. However, even though they asked for these bonuses to be released to them in 1932, they were meant to be released in 1945 (McPherson 134). They marched into Washington D.C. to demand for immediate release of their bonuses. When the senate went to vote for the bill requiring the veterans to be paid their bonuses, it turned out that the outcome was not successful as the senate defeated the bill by 62 to 18 votes. This showed that the veterans were not going to be paid their bonuses. The veterans were dispatched by the state police where two of their members were shot dead and later the intervention of the army which led to most of them being seriously injured (O’Brien 78). In a nutshell, this protest did not yield any fruits for the propagators. On the other hand, looking into the American Civil Rights Movement, almost a similar situation comes out but with slight success realized. It was a movement that relied on biblical connotations to fight racial segregation. This was under the leadership of Martin Luther King Junior who was a black clergyman. This was a movement that was instigated after the slavery period had ended and sought to end the massive discriminatory practices that had been instigated against the black people for a very long time. Most of the propagators were jailed and some killed in the quest for a society that is deeply rooted in equality. As a result of these struggles, laws were enacted propagating equality for all Americans. However, this was only in theory but practically, many black Americans hav e suffered discrimination for a continued period of time (Roark et al. 562). In conclusion, the progressive movemen

Role Of Women In Things Fall Apart English Literature Essay

Role Of Women In Things Fall Apart English Literature Essay In telling an African story, it is impossible to do so without mentioning the women who take part in many of the activities in a society. This is why different stories bring out women and their roles in the society although the stories may not be talking about a woman as the main character. Things fall apart is no different in bringing out the role of the women in a traditional African setting. Women play pivotal roles in Educational, Religious and Social care in the book Things Fall Apart by Chinua Achebe. In Things fall apart, women are featured as the main childrens educators. They do these by telling them stories, teaching them the ethics of socializing with other people and good behavior especially to the girl child, à ¢Ã¢â€š ¬Ã‚ ¦children sat around their mothers cooking fire telling storiesà ¢Ã¢â€š ¬Ã‚ ¦, (Achebe 25). The children are taught good values and morals by their parents and in this case, their mothers, who encourage them to develop social values and good interaction skills. The woman was regarded as an inferior object in the society but this did not turn her down from performing her societal roles especially that of being the educator of the children. The upbringing of a child is what determines what the child will be in the future. In the Ibo community, the rearing of a child was solely the role of the woman who was supposed to make sure that the child was well conversant with the customs and rules of the society. The knowledge of the societal norms was all of importance to the mother as she needed to educate the children about them. This was to avoid situations where the child would be in trouble for dishonoring the highly regarded goddesses or leaders of the community which would be a disgrace to the family especially the father who would put the blame on the mother and possibly beat her. Therefore, in a society which is dominated by men, the woman had to be very careful about the reputation the man would have in the society if certain unfortunate things happened may be from the behavior of the children or herself which is the reason why mother education to the children was important. The womans reputation depended on that of t he man which was important for the woman to protect. The women were also involved in religious matters and this can be presented in various ways. The women belonged to the religion of Ibo. They regularly played the part of the priestess. In the early days, a woman by the name of Chika is seen as a priestess. She is the former priestess of the oracle during Unokas time. This woman was very powerful and respected by the people (Achebe 17). Thus she portrays the role of women in religious matters. Currently, Chielo is the priestess who is also the hills and caves oracle, She was the priestess of Agbala, the Oracle of the Hills and the caves, (Achebe 35). In other words, women are seen taking a great part in religion in the community, for instance, as priestesses. The woman is seen to have a lot of religious power. This is evident when Chielo, a religious woman, orders and threatens Okonkwo to surrender himself and his daughter to Agbala who wished to see her. After she warns him, Okonkwo gives in to the idea. Women in this case are seen as powerful spiritual leaders who can warn and order their followers in order to do the right thing that is expected of them by the religion and in this case in the society of Ibo. Ani was the goddess of the earth. She was responsible for making sure that the society observed the right conduct and morals. Ani worked closely with the dead clan members who had their bodies committed to the earth (Achebe 36). The community also believed that they had to honor the earth goddess for blessings in order to have their yam crops grow. This was done by the members of the clan who had to strictly observe the peace week before the harvests (Achebe 30). The woman is seen to have such great spiritual power, honor and respect which are beneficial to the society and which must be respected in order for something good to happen like plenty harvests. The clan members are greatly worried about having such little harvests when the peace of the earth goddess, Ani, is broken by Okonkwo when he battered his wife. Wife battering was not allowed on the peace week (Achebe 30). The women were also involved in solving problems of a social nature. The mother acts as the comfort not only to children but also to other men who have problems. The workforce consisted of a lot of women. They performed many strenuous tasks that were only separated for them and that men could not perform. Painting of Egwugwus house was done by women (84).They were also supposed to entertain the children at all times and make them grow in an artistic manner (EmenyoÃÅ' ²nu and Uko 178). The woman is seen as a powerful object that is able to encourage people when feeling low and demotivated. When the men face some social problems like neglect, the woman acts to encourage them. Thus, it is said that the mother is a superior being who does not abandon her children in all situations in life, for instance Okonkwo who is rejected after killing the son of Ezeudu. It is believed that a male child is his fathers only when life seems to be flowing well but when in trouble, it his mothers. This is better depicted by the uncle of Okonkwo who then persuades him to go back to his mother as she will accept him at all situations. Despite all this the mother does not judge or discriminate them. The woman is considered to be the forgiving and understanding being who can never reject or look down upon anyone and who will provide help whenever she can. This is a very important role. There are two marriages that are talked about that the writer uses them to show the meaning of having a woman in the Igbo society. They are the makers of a home, the prospecting mothers, and people who help men in certain tasks. In any man-woman relationship, children are the most important and valuable gifts that they can be given which is not different in this community where the woman is considered as an important part of the family bearing process (EmenyoÃÅ' ²nu and Uko 176). Although in an indirect manner, the importance of a woman and in this case, the first wife in the Ibo society is portrayed in a celebration held at the Obi of Nwakibie whereby the other wives are not allowed to drink wine before her arrival (Achebe 22). The first wife is thus shown special respect and recognition in the Ibo community. The name Agbala in the Ibo community means a woman or a title less man. In his early childhood, Okonkwo felt disrespected when called the name Agbala as the peers were teasing him and more so his father who was seen as a weakling. This really tormented him and made him become obsessed with consideration of social status above everything else. Okonkwo struggled so much never to be associated with anything weak as anything weak was likened to a woman and vice versa. Nwoye who is the son of Okonkwo from his first wife is also insulted by being viewed as woman-like just because Okonkwo is reminded of his father when he sees him. In this context we see the woman being looked down upon by the whole Ibo community as a weak being. The men who are not courageous and violent are also seen to be as weak as women meaning that the societys perception of women is that of a person who is not strong and is weak (Whittaker and Msiska 64). The woman is generally looked down upon. We see Okonkwo being punished for disrupting the peace of the earth goddess but not for buttering his wife. To them wife buttery is not a crime as according to the society, the woman is only there to give birth, to perform house chores and cook for the husband and also to be beaten. This is just how cruel the man is (Whittaker and Msiska 65). The story was written in the times when the only important being in the society was seen as the man and not the woman. The children who turned out to be disgraceful to the society were all demeaned and likened to a woman. To add to this, the woman would be blamed for poor upbringing of the children as that was solely considered as her role (Okpewho 34). The story however shows some respect for few female figures that seem to be very significant to the society, for instance, the women spiritual leaders. The respect shown to them is not because they are women but because the society demands that they be respected for their important roles in divine intervention. The women also show strong leadership, power and prowess in their work (Okoye 45). Although the woman is not the main character in this story, it is clear that she plays a big role and cannot be ignored when talking about the story. The roles discussed above show clearly that the woman plays a pivotal role in Educational, Religious and Social issues.

Penn State Crew :: Rowing Regattas Sports Athletics Essays

Penn State Crew Penn State Crew is a completely student run organization dedicated towards preparing its members towards rowing competitions, called regattas. Since its inception in 1994, the team has seen periods of immense growth. No longer is the day when Penn State Crew is struggling to compete for dead last. Instead, we are bringing home the hardware as evidenced by our very successful fall and winter seasons (for complete results, please visit the team's homepage.) The team just recently purchased two eight-man Vespoli shells and a new boathouse is currently in the design phase and is planned on being constructed at the team's home lake, Bald Eagle Lake, located about thirty plus minutes from the University Park campus. Penn State Crew is very fortunate because it is one of a few club sports here at Penn State that has actual, paid, highly qualified coaches who bring an immense rowing knowledge base to the team. We are looking forward to this Spring 2003 season as one filled with much pr omise, lofty expectations and phenomenal competition with some of the nation's premier rowing squads. Please follow our progress all season at the team's homepage, http://www.clubs.psu.edu/psucrew/. The Reason We Do This... A fierce shriek pierces the serene darkness of night. Snoring is still heard from the football players who live next door as a figure stirs in the lofted bed. Groggily, without glasses or contacts, a calloused hand reaches out towards the annoying sound that all non-morning people have come to hate. Suddenly complete, utter silence is restored as the alarm is shut off. A yawn and swing of the legs soon lands bare feet on the cold floor of a dorm room in Hartranft Hall at Penn State. Eyes are rubbed and open and shut five or six times rather rapidly as they try and focus on the iridescent green digits that stare back. â€Å"4:37† reads the alarm clock and radio contraption designed with an alarm loud enough to wake Satan from deep slumber in the bowels of hell. Without any warning, a whirlwind of action commences and within fifteen minutes, the rower emerges from the shadows and is on his way to another Penn State Crew practice. Craziness. Sheer craziness is how the athletes on the crew team are most commonly described by anyone at all who resides on this campus.

Beginning Bodybuilding and Tips on Staying Motivated

The sport of bodybuilding began in the late 1940’s, when Joe Weider began his noble endeavor for human physique revolution that would soon be a bodybuilding empire. He envisioned bodybuilding as the sport that will epitomize a man’s masculinity. Fitness, Nutrition, and Motivation were the foundation for the sport of bodybuilding.One must consider the sport of bodybuilding not as a mere habit but a chance to be the epitome of human physique. Every bodybuilder has a mindset that no ordinary man has. A bodybuilder doesn’t perceive every workout as a routine but as a part of his well-being.Every workout that a bodybuilder does is like breathing for him. It is crucial for him. For one to begin his bodybuilding aspiration, he should find a nearby gym which he can engage himself into various bodybuilding techniques. A neophyte bodybuilder has to be independent inside the gym. Everything should be self-learned yet it won’t hurt to ask an initial training program f rom a trainer. From there on, you should be on your own inside the gym. Being independent is one of your motivations to succeed in the sport of bodybuilding. Each body part you train is crucial because it complements all your other workouts.For instance, you must train your triceps in order to achieve a good lift on chest workouts. Always bear in mind that your program is integrated. One cannot always train for one body part most of the time. Train all body parts and you will achieve progress. Furthermore, bodybuilding supplements will enhance your performance and progress throughout your bodybuilding career. One must know what supplement to take to complement his desired physique. If your program is bulking up, you should have a Whey Protein, Creatine, and Nitric Oxide for you to achieve your goal of getting enormous muscles.Protein is a staple in bulking up, so your body should be getting enough protein than the usual. This is crucial for your body to be in an anabolic state. It m eans that even if you are not training, your muscles are spontaneously growing. Remember that your muscles are â€Å"eating† as well. On the other hand, Fat Burner supplements are only to be used whenever a bodybuilder intends to prepare for a bodybuilding competition. A bodybuilder is hell-bent on getting â€Å"ripped† for him to showcase his muscle definition. He does this by reducing water intake, as well as assuming a â€Å"low carbohydrate and high protein† diet..Most bodybuilders take a respite in taking supplements for them to detoxify. It is important to know when to use such supplements. Always remember that supplements are for the enhancement of your physique. Yet it must not be your source of motivation. Here are five methods on being consistent and motivated as well: 1. Always prioritize fitness among other endeavors. Bodybuilding should be the core of your well-being no matter what crisis you encounter. 2. Consider bodybuilding as a physiological ma tter. Just like breathing, It’s a matter that you do because you have to and not because you want to.3. Manage your time. Bodybuilding should be prioritized yet moderated. Consider other careers that will enhance your bodybuilding aspirations. 4. Nutrition should always matter. Eat like its your last meal. Enough is never enough. Eat six meals a day. A combination of light and heavy meals, in order to maintain your body in an anabolic state. 5. Be Aggressive. Unleash the warrior instinct in you. Always be independent inside the gym. Bear in mind that whenever you are going to workout, it’s always a war inside the gym and your ultimate adversary is yourself. Always outlast your previous performance.

Marketing Diary

ZAGREB SCHOOL OF ECONOMICS AND MANAGEMENT Academic year 2010. /2011. Written by: Tanja Igic Marketing diary Course: Principles of marketing Zagreb, 2010. Topic 1: Competition Uniqueness as an absolute advantage Source: http://www. fashionunited. com/news/leads/custo-and-desigual-in-legal-war-200823070855 (08. 10. 2010. ) The topic I chose as the first one is the legal war between two famous Spanish fashion brands- Custo Barcelona and Desigual. The reason why it is the first entry is because I am very interested in fashion and Desigual is my favourite brand.This summer I went to Spain and I realized that there is a brand very similar to Desigual, both in design and prices. This was the first time that I have heard for Custo Barcelona. Unlike Desigual, Custo is not an internationally known and famous brand. Oppositely, in Spain, the competition between the two is very high. I can even compare it with two major soccer clubs –Real Madrid and FC Barcelona. In most cases, if you pre fer Desigual, you would never buy from Custo and vice versa. Shock for Desigual lovers came in 2008, when Custo Barcelona filed a plagiarism lawsuit against Desigual.Custo accused Desigual for copying its mixtures of patchwork and materials and also for following their shop openings and contacting Custo’s distributors to market its products. No one ever wrote about the end of this lawsuit and that is why I cannot give my comment on the final decision, but I can comment on Custo’s decision about filing Desigual. I consider it as a desperate action of trying to get more of a target market. What they didn’t consider is that Desigual lovers, after this affair, sticked even more with Desigual.Unfortunately for Custo, Desigual is still existing, not only on the Spanish market, but worldwide, and it is stronger than ever. Topic 2: Controversial marketing Shock advertising Source: http://press. benettongroup. com/ben_en/about/campaigns/history/ (02. 11. 2010. ) It was f ew years ago when I heard for Benetton’s and Sisley’s controversial advertisements for the first time. Since then, I have been checking out their new ads every now and then, because they keep shocking me every time I see them. Recently, there has been a new billboard by Sisley on the streets of Zagreb.The picture is representing a young women on the floor with lots of cucumbers around her and one in her mouth. They just keep shocking, but why? Probably because controversial marketing is known to have an impact on drawing attention to the brand. When searching about the reasons why Benetton is doing such commercials, I found out that they want to raise the awareness about global problems and concerns among their global customers. They have officially divided their advertising campaigns in three separate phases and the first one started in 1986, when Benetton began cooperation with Oliviero Toscani.The phases where named: cycle of difference, cycle of reality and cycle o f free speech and the right to express it. Each released campaign, such as the one against capital punishment, resulted in widespread protest against the company, from the customers as well as governments. Usually, it ended up with lots of free publicity and an increase in sales, but after the ‘death row’ campaign, they decided to stop controversial advertising. They faced the fact that they have repeated using controversial subjects for too long and that the impact on the customers was rather negative. Topic 3: TV advertisingEffects of television food advertising on eating behavior Source: http://www. yale. edu/acmelab/articles/Harris_Bargh_Brownell_Health_Psych. pdf (21. 11. 2010. ) Topic 4: Market impact teams in Coca Cola HBC Does it really increase sales? Few weeks ago, I have received an e-mail offering a student internship in Coca Cola HBC in the selling department. It seemed very interesting from my point of view and that’s why I decided to sign up for do ing the internship. I had been invited for an interview and the week after I have started my internship in Coca Cola. It lasted for a week only.First day of my internship, we all gathered together and were explained what are we going to do in the next five days. Firstly, I was disappointed, but now, after I have finished those tough five days, I am really glad because of that experience. Market impact teams are teams of two or three people, one student and two Coca Cola employees usually, who are going around coffee bars and shops and are trying to have an impact on buying behavior by ordering shelves, cleaning fridges, putting promo material all over the place, thus creating a brand awareness. MIT is organized two times a year, before Christmas and before Easter.In Coca Cola, they are very proud of this actions, but I have always been asking myself, does it really increase sales? The answer was given to me by a young manager, who I was working with. He told me that in the short run and in general, it does not increase sales, but it creates a brand awareness which is really important for every product and company. It wasn’t an answer that satisfied me. I went further by asking: â€Å"But Coca Cola is a well known brand, actually, probably the best known brand in the world. Why are you still trying to raise brand awareness? † That’s when I got an excellent answer, which I will never forget.He told me: â€Å"Yes, everyone knows about Coca Cola, but sometimes you just have to remind people that your product still exists! † That is probably the best explanation of advertising I have ever heard. This experience was unforgettable for me. Source: my student internship ( (02. 12. 2010. ) Topic 5: Packaging and price Is the price, package or smell of a perfume what matters the most? Going into a perfumery and having a glance at all of the beautiful and colorful perfumes, makes me buy them all. After approaching the most beautiful and attract ive one, with the amazing desire of having it, you smell it and amazingly, it smells really bad.What are you doing? If you have money, probably you end up buying it anyways. If you don’t, you wouldn’t probably buy the better smelling one either. This question arises in my head every time I see millions of amazingly looking small packages of perfumes. The other fact that I have realized is that perfumes for male population are not even comparable to female ones. Is the package of the perfume what really drives our purchase behavior when buying perfumes? Some researches show that associating a beautiful design and color of a perfume with the smell makes the perfume more attractive, which increases the purchase.But what if a perfume is a great looking, with average smell and high price? That makes him even more attractive. It is well know that expensive perfumes are luxury goods. Higher price will make them more desirable because when seeing a beautiful package and a high price, we are creating an image of it before even smelling it. Not only for perfumes, this phenomenon happens with other luxury things as well. Human nature is just not strong enough to resist a beautiful package. Topic 6: Brand image / Business ethics Procter and Gamble testing on animals Source: http://www. pandgkills. om/main. html (05. 11. 2010. ) I have been avoiding Procter and Gamble’s products ever since I’ve heard that they are testing one animals. I am a huge animal lover and for me, animal killing is almost as cruel as human. The Procter and Gamble’s testing on animals was also a topic of my speech on the second year of college and that is when I did a little research on this topic. Not only that Procter and Gamble is one of the most famous brands in the world, but it is also one of the richest companies. It’s cruel method of testing can be easily replaced by an alternative.Despite this fact, P&G refuses to stop testing on animals, even though more reliable and humane alternatives do exist. By testing on animals, not only that they are creating a bad brand image and are representing a company’s unethical behavior, but they are also losing a lots of customers each day. Still, it is not important for them. Their earnings are probably still so high, that they don’t have to take care about those 100 people giving up from their brand each day. I am one of them and I can tell for myself that I would never buy from Procter and Gamble again, neither from the other brands testing on animals.Despite their global popularity, the brand image they are creating is not as good as it could be if they spent the huge amount of money they have on behaving more ethically and switching to a less cruel ways of testing their products. Topic 7: Design Ugly, comfortable and expansive-perfect combination I have tried hard to resist buying UGG boots this and last winter, and fortunately, I have succeeded. Different story is with my C rocs slippers. In fact, I have 3 pairs and I just love them. Those two brands I choose because they are well known for being ugly and expensive, but extraordinarily comfortable.I have never tried UGG boots myself but from other people’s stories they seem extremely warm and cosy. Since I have been seeing them every day, they are not even so ugly for me anymore. Crocs slippers neither. From my own experience, I can say that Crocs slippers are so comfortable that when you wear them once, you just don’t want to take them off. They are perfect choice in lots of situations and places, such as home, beach or long way walking. From these two examples, we can see that recently, people changed their points of view a bit.Of course, people still take care about how they look but sometimes, the way they feel in their clothes and shoes leaves a stronger impression than the clothes itself. UGG Australia and Crocs are two perfect examples for this statement and after writing this diar y I will probably give up from my decision to never wear UGG boots and go buy a pair for myself. Topic 8: Business ethics Lying about price reductions Last winter, I was in shopping for a jacket. While walking along Ilica, I entered a Miss Sixty store to see if they have something interesting for me.I came across a really nice, but for me, very expensive jacket. On the price tag, it said that it costed 3000 kunas but it is 50% off, so it costs ‘only’ 1500 kunas. The jacket was from the winter before and that is why the price was reduced. I never got over that jacket and that’s why I still remember the story. This year I was walking along Ilica again and went in the Miss Sixty store to see the new interior of the store. The very same jacket from the last winter, that was actually from the winter before, was still on the hanger. The thing that surprised me the most was the price on the price tag.It said that the jacket costed 4500 kunas in the beginning, but the pr ice was reduced to 3700 kunas firstly and now, it is even more reduced, and costs ‘only’ 3000 kunas. That really shocked me. After telling this story to other people, I heard very similar experiences but with other stores and brands. It usually happens that, if a product is not sold on the discount the year that it has been produced, the price next year appears to be the same, even though they say it is on sale. From my own experience and point of view, words like ‘sale’ or ‘discounts’ or ‘price reduction’ are very influential on human brain and thus, buying behavior.Sometimes you just can’t let other people buy that great shirt or a jacket that is on sale and you end up buying it, even though you might not need it or its price is still high. Experts dealing with selling products and services are very aware of the basic facts in buying behavior and human nature. They know that only a word ‘sale’ will increase sa les even if there is no sale at all. What bothers me is that I am probably falling for that trick almost every day but I do not realize it. As well as experts know how to sell, we should know what we want to buy and we should never follow the words, because sometimes they are just misleading.Topic 9: Brand loyalty Waiting up to 6 months to get on the waiting list – Hermes Birkin bag http://www. dailymail. co. uk/femail/article-1184169/Bag-lady-Victoria-Beckhams-100-strong-Birkin-bag-collection-thats-worth-1-5m. html (05. 12. 2010. ) Since I am desperately waiting to get my degree and have a chance to go for a Master programme in Milan and have my dreams come true, I have focused on a fashion industry and happenings from this field, to be up to date. That’s is how I came across the article about very famous Hermes Birkin bags.Everyone knows how expensive and popular they are but I would never expect that people would wait up to 6 months to only get on a waiting list. On e of their most loyal customers is famous Victoria Beckham, who has a huge collection of their bags, worth about 1. 5 million pounds. This shows a great brand loyalty they have, among the celebrities but the rich part of population also. Birkin bag is a luxury, rather then a need and from that point of view we can say that each person who buys it is loyal to the brand. If it wasn’t for loyalty and the status symbol, no one would ever buy a million pounds worth handbag.Topic 10: Color psychology and marketing Do colors really impact consumer behavior? http://www. syncrat. com/articles/color-psychology-in-marketing (27. 11. 2010. ) On my way to new Arena center, whose logo is by the way, also in red color, I have given some attention to the advertisements around me. I have noticed that most logos are in the red color. I didn’t know if it was for a reason and that’s why I checked it on the internet as soon as I came home. There really is an amazing relation between the two and that’s why firms pay a lot of attention when designing a logo or making a commercial.It is said that red color is a symbol of aggression and passion and it is used to motivate an individual to take action or convey a warning. It is also believed that is stimulates appetite. Oppositely to aggressive red color, green color is way more relaxed, symbolising growth and wealth. It is often used in commercials for natural products. It calms the mind and creates a feeling of happiness. Black color, an example of a neutral color, is well know symbol for elegance, power and sadness, as well. It is said that black color shouldn’t be used a lot when advertising.It can cause sadness and depression. On the contrary, white color symbolises cleanliness, purity and spirituality. It is used a lot in advertising but mostly as a background color, because it makes other colors seem more vivid and bold. All of these examples show that my question about the relation between colo rs and logos wasn’t foolish at all. When seeing advertisements and commercials, but buying also, people do not consider a color as something that influences their buying behavior, but researchers and marketing specialists are more than aware of this great marketing weapon. ———————- IN LEGAL WAR [pic] [pic] [pic] [pic] [pic] [pic] [pic] I have never been a big fan of television, in fact, I have been avoiding watching TV and trying to do something else instead, since I have started high school. When I was 15 I went to United States for a year as an exchange student. Living there, surrounded with lots of overweight people, junk food and starting to have weight problems myself, I have realized what a damaging effect on human health a food can cause. Since my host mother was a nurse, she was taking a lot of care about mine and my host sister's healthy diet.I have never heard about the topic before, becuase the problem is not so spre ad in our country, but my mom was always talking about negative effects of television food advertising on eating behavior. If it wasn't for her, I would probably never realize the shocking effects of TV on the eating behavior. All of us know how unhealthy is to eat in front of the TV. It is because our brain isn't getting signals fast enough and we don't stop eating as we would stop if we were concentrated only on eating.Effect which is related to this one is the effect of food advertising on TV and our eating and purchasing behavior. Nowadays, obesity is the fastest growing cause of disease and death in America, caused by reductions in physical activity and overconsumption of unhealty food. A lot of people consider that unhealthy messages communicated to children through food advertising is a leading cause of unhealthy consumption. It is also confirmed that food advertising leads to greater preferences and purcahse of the products advertised.What we can conclude from these facts is that we should try to avoid eating in front of TV or eat whatever is advertised on TV at that moment. When going to the store we should be led by the healthiness of a product purchased and not its package and great TV commercial. [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] SALE!!! [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] hRQh!. 5? >*[pic]B* CJaJphâ‚ ¬Ã¢â€š ¬0h? )? h? )? B*[pic]CJ aJ hmHnHphsHt INCLUDEPICTURE â€Å"http://www. frechen20. de/include/downs/Editor_files/image/Sponsoren/Topsponsor/bauhaus%20Logo%20sahin(1). jpg† * MERGEFORMATINET [pic]

Bamako movie analysis

Bamako movie analysis The film by Abderrahmane Sissako, Bamako, is an illustration of the themes revealed in The Eumenides by Aeschylus. The ancient Greek tragedy depicts the human society as it was in those distant times, though it is clear that little has changed since then. Aeschylus reveals the vices of people and brings to the fore the idea of an innocent victim who becomes a prey for sins he has not committed.Advertising We will write a custom essay sample on Bamako: movie analysis specifically for you for only $16.05 $11/page Learn More In Bamako, the trial is also an illustration of the same pattern. Innocent people of Africa suffer because some vicious people commit crimes. Likewise, Orestes who commits matricide because he is told so and is being judged can stand for the entire African society which endures lots of misfortunes because of such global organizations as World Bank and IMF. In the first place, it is necessary to note that the Greek tragedy evokes quite diffe rent emotions and thoughts. Admittedly, Orestes commits a horrible crime as he kills his own mother. However, Orestes does not seem guilty as a deity persuaded him to do that, â€Å"Apollo. He is my witness.† (Aeschylus, 2000, p. 177). More so, Orestes is convinced that the woman ceased to be his mother when she committed two crimes, â€Å"She killed her husband. And she killed my father.† (Aeschylus, 2000, p. 177). Therefore, he was forced to revenge for his father; he was forced to commit such a crime. Nonetheless, furies pursue him and make his life a living hell. Likewise, people of Africa are not guilty in any crimes. Even though some Africans commit crimes, they are forced to do so. For instance, the man who steals the gun has no other choice (Sissako, 2006). What is more, just like Orestes, the thief is punished. However, unlike Orestes, who is punished temporary and is then set free, the thief is punished by himself. The poor man kills himself (Sissako, 2006). This suicide stresses the idea of injustice and the feeling of doom. The scene emphasizes the idea of despair. Another important issue to be discussed is the very trial depicted in the two works of art. While reading the Greek tragedy, I thought that it was an example of the first trial ever, which is rather just. However, after watching the film, I realized that the film was an illustration of the present-day courts.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Admittedly, contemporary courts are far from being just, especially when it comes to multinationals and global structures. In the tragedy, the trial is ‘institutionalized’ by Athena (Carter, 2011, p. 159). The decision made is protected by the power of the deity and the innocent person is saved from its sufferings. In reality, no one can protect the people of Africa as huge enterprises have taken over all major institutions in the region. Innocent people have nowhere to go and have no one to protect them. Even though people have their right to talk and discuss, nothing really changes. The people of Africa claim that the region is exploited by global structures and the governments give budget money away to pay the national debts, instead of focusing on improving living standards in the area. The people Africa understand that the relationship between the people, governments and global structures â€Å"are governed by lies, hypocrisy, and cynicism† (Sissako, 2006). The trial in Bamako unveils a variety of vices of the modern society and the sufferings of Africans, but the trial does not end in a particular decision. This trial is symbolic as there are many talks in the contemporary society, but nothing changes. Finally, the film can be regarded as the necessary contrast to the tragedy. When reading the tragedy, I thought it was logical that Orestes’s arguments were taken into account. Admittedly, it is one of the most common values of the western societies to listen to all sides and make a just decision. In the tragedy, Orestes is listened to and Athena ensures the right of each party to talk. More importantly, the sides are heard and the just decision is made. However, in the film, the people of Africa are not heard. They provide their arguments but the words do not reach people’s ears. The director of the film makes a lot of effort to make the public hear Africans, â€Å"Truth cannot always be expressed in words It can also be silent, and you cannot say no to those who are silent.† (Lim, 2007, n.p.). The silent scene of the funeral embodies this idea. Therefore, the film’s ending intensifies the idea of people’s desire to live in a justice world introduced in the tragedy.Advertising We will write a custom essay sample on Bamako: movie analysis specifically for you for only $16.05 $11/page Learn More In conclusion, it is possible to note that the film is a great illustration of major themes touched upon in Aeschylus’s tragedy. The film has made me see the difference between the values promulgated by the western societies and the real situation in the world where justice can hardly be achieved. Obviously, people need to go back to the just trials of Athena. Reference List Aeschylus, P. S. (2000). The Oresteia of Aeschylus: A new translation. (T. Hughes, Trans.). New York, NY: Farrar, Straus and Giroux. Carter, D.M. (2011). Why Athens?: A reappraisal of tragic politics. New York, NY: Oxford University Press. Lim, D. (2007, February 11). One angry African puts big money on trial. The New York Times. Retrieved from https://www.nytimes.com/2007/02/11/movies/11denn.html?_r=0 Sissako, A. (Director). (2006). Bamako. Bamako, Mali: Archipel 33. Web.

How to Use the Rack Application in Ruby

How to Use the Rack Application in Ruby In the previous article, you learned what Rack is. Now, it’s time to start using Rack and serve up some pages. Hello World First, let’s start with a â€Å"Hello world† application. This application will, no matter what type of request it’s given, return ​with a status code of 200 (which is HTTP-speak for â€Å"OK†) and the string †Hello world† as the body. Before examining the following code, consider again the requirements that any Rack application must meet. A Rack application is any Ruby object that responds to the call method, takes a single hash parameter and returns an array containing the response status code, HTTP response headers and the response body as an array of strings. class HelloWorlddef call(env)return [200, {}, [Hello world!]]endend As you can see, an object of the type HelloWorld will meet all of these requirements. It does so in a very minimal and not terribly useful way, but it does meet all of the requirements. WEBrick That’s pretty simple, now let’s plug it into WEBrick (the HTTP server that comes with Ruby). To do this, we use the Rack::Handler::WEBrick.run method, pass it an instance of HelloWorld and the port to run on. A WEBrick server will now be running, and Rack will be passing requests between the HTTP server and your application. Note, this isn’t an ideal way to launch things with Rack. Its only shown here to get something running before diving into another feature of Rack called Rackup, which is shown below. Using Rack::Handler in this way has a few problems. First, it’s not very configurable. Everything is hard-coded into the script. Second, as you’ll notice if you run the following script, you can’t kill the program. It won’t respond to Ctrl-C. If you run this command, simply close the terminal window and open a new one. #!/usr/bin/env rubyrequire rackclass HelloWorlddef call(env)return [200, {}, [Hello world!]]endendRack::Handler::WEBrick.run(HelloWorld.new,:Port 9000) Rackup While this is quite easy to do, it isn’t how Rack is normally used. Rack is normally used with a tool called rackup. Rackup does more or less what was in the bottom section of the code above, but in a more usable way. Rackup is run from the command-line, and is given a .ru â€Å"Rackup file.† This is just a Ruby script that, among other things, feeds an application to Rackup. A very basic Rackup file for the above would look something like this. class HelloWorlddef call(env)return [200,{Content-Type text/html},[Hello world!]]endendrun HelloWorld.new First, we had to make one tiny change to the HelloWorld class. Rackup is running a middleware app called Rack::Lint that sanity-checks responses. All HTTP responses should have a Content-Type header, so that was added. Then, the last line just creates an instance of the app and passes it to the run method. Ideally, your application shouldn’t be written entirely within the Rackup file, this file should require your application into it and create an instance of it that way. The Rackup file is just â€Å"glue,† no real application code should be there. If you run the command rackup helloworld.ru, it’ll start a server on port 9292. This is the default Rackup port. Rackup has some more useful features. First, things like the port can be changed on the command line, or in a special line in the script. On the command-line, simply pass in a -p port parameter. For example: rackup -p 1337 helloworld.ru. From the script itself, if the first line starts with #\, then it’s parsed just like the command line. So you can define options here as well. If you wanted to run on port 1337, the first line of the Rackup file could read #\ -p 1337.

Call of the Wild Chapters 4 5 6

What do his parents think? Alex’s parents are very worried about him. They become even more worried when they realize that he told the post office to hold all of the letters they sent him until a certain date. Where does Chris/Alex travel in this chapter and what is the time line (dates and locations) July 9th 1990- Datson is flooded is flooded at Lake Mead July 10th 1990- Chris hikes toward N California August 1990- He gets a ride from/meets Crazy Ernie Chapter 5. What did the people of Bullhead City think of Chris/Alex? He is remembered as a strange but nice person. The employees at the McDonald’s where he worked said he worked at a slow pace, which contradicts what was said about his work ethic earlier in the novel. They said he needed to bathe more and one lady feels he quit because she told him so. Describe the slabs in your own words. The slabs are an abandoned military base that has become home to a lot of drifters. What do we learn about Chris/Alex in this chapter? Is your view of him changing? In this chapter we learn that Chris’s work ethic is starting to disappear because the former employees say that they felt he worked slow. My opinion is not really changing any of him because he still is very odd and obviously he is not all right. 4. Trace the timeline in this chapter. May 1991- Departs Las Vegas July/August 1991- Oregon coast September 1991- Hitchhiked down highway 101 to Bullhead city Several months later- moved to the slabs Chapter 6. What changes do you notice in the narrative stance of chapter 6? Chapter 6 isn’t really about chris, its more about the people he met and the lives he affected. Why did they send Krakauer a letter from Ronald Franz? Because Franz wanted a copy of the magazine article which featured Chris and felt very attached to him. In Chris/Alex’s letter to Ron Franz he reveals his philosophy of life. This is important for an understanding of what happened to him. Summarize his ideas in your won words. If you want to get more out of life, Ron, you must lose your inclination for monotonous security and adopt a helter-skelter style of life that will first appear to be crazy† 57. This is important because for the first time in words he is sort of describing the lifestyle that he is trying to live. He put the ideolism that he is living by into a phrase. What did Krakauer learn when he visited Franz? He learned that Franz was a very physically large men who did not show his age. He had always been praying for Chris to walk back down the road. When he learned that Chris had died, â€Å"{he} became an athiest† because his prayers were not answered†

Marketing Fundamental Essay Example | Topics and Well Written Essays - 2500 words

Marketing Fundamental - Essay Example Porter's Five Forces analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products. TESCO is UK's largest retailer, having around 1900 stores in UK alone and more than 2700 stores employing over 370,000 people worldwide, with group sales crossing m 37,070 worldwide at the end of financial year 2005. An international retailer of food, non-food and retailing services, Tesco currently operates in the China, Czech Republic, France, Hungary, Japan, Malaysia, Poland, Republic of Ireland, Slovakia, South Korea, Taiwan, Thailand, Turkey and the UK. Michael Porter's Five Forces have become a yardstick for assessing industry profitability. They are; Customers' bargaining power: Buyer power acts to force prices down. I apples are too expensive in Tesco, buyers will exercise their power and move to Sainsbury. Fortunately for Tesco the market has a disciplined approach at the moment which stops the competitors from destroying each other in a profit war. Growing competition within the retail supermarket has forced TESCO to diversify in many other areas and products including overseas ventures. While it is true that nearly 80% of group sales and profits come from the UK business, it is equally true that the buyer now has more options in the form of Asda/ Wal-Mart and Sainsbury. Suppliers' power: This is the power wielded by suppliers demanding that retailers pay a certain price for their goods to sell. Large supermarkets like Tesco have the overwhelming advantage over the small shopkeepers - they dictate the price they pay the supplier (while the small shopkeeper has to make adjustments as demanded by suppliers) If the supplier does not reduce the price, they will be left with no retailers to sell to, Tesco and the other large supermarkets will have all the customers. Tesco buys its own brand products from suppliers. All products are supplied to Tesco in a finished state. The suppliers buy the raw materials for their products from a variety of other suppliers, producers, growers or farmers and then process the product in some way to produce the finished product that Tesco sells. So, Tesco does not buy directly from any primary producers, growers or farmers. But now there is a general perception gaining the ground that it is squeezing the value out of its su pply chain. For the moment this might not matter to its customers and shareholders who, it seems, are happy enough with its "pile it high, price it low" approach. But the supermarket chain needed to look at positioning itself so that, if perceptions did start to change significantly, it did not get its fingers burnt. Competition: Holding a number one position in the retailing business in UK for quite a while a now, TESCO has started feeling the heat of growing competition from the likes of ASDA and Sainsbury the number two and three respectively. As of June 2006, Tesco has 31.1% of the UK grocery market while

The Effect of Light Intensity on the Abundance of White Clover Coursework

The Effect of Light Intensity on the Abundance of White Clover - Coursework Example The intention of this study is white clover (Trifolium repens) - a perennial, low growing plant with trifoliate leafs consisting of three oval shaped leaflets, normally found in grasslands. It is very common, and is prevalent in lawns and pasture. It is often considered a weed, and as such there are many commercially available options for controlling it, such as the use of weed killers. However, one problem with controlling the growth of clover in this way is that it also has effects on any other plants that are growing in the same area, which may be undesirable. The role of white clover is not always a negative one. It is an important species in much of the world as a consequence of its ability to grow alongside grass, producing pastures in which both species are present. It has the ability to fix atmospheric nitrogen, which enhances the growth of the grass species. White clover is often used to suppress the growth of weeds while allowing the growth of desired crops such as mustard. As a consequence, the factors which control the growth of clover are important to understand, whether the desire is to enhance or repress the growth of the species. One important factor in the growth of any species is the availability of light. Plants produce nutrients for growth and reproduction through the process of photosynthesis. This process occurs within chloroplasts which are present in plant cells, but not in animal cells. . The amount of sunlight required for the maximum level of growth and reproduction differs between species of plants. This can be illustrated by the concept of ecological succession. Here, a community progresses from one form into one that is different in both structure and composition over a significant period of time. Succession occurs either through creating a community in a new unoccupied habitat, or following a disturbance. In both cases the first step is the recruitment of plants that thrive under high light conditions. These are often called the p ioneer species, and are often grass-like species. Pioneer species are generally intolerant of shade and are eventually outcompeted by species that are more shade-tolerant, i.e. require less light in order to grow . As a consequence the presence of clover inhibits the growth of some species which require high levels of light, and facilitates the growth of haters that are tolerant of shade. It is likely that the same applies of clover itself. White clover has been shown to respond differently to the quality of light that it was grown under in the laboratory , so it is likely the amount of light would have some effect on white clover growth in the natural environment. The aim of this study was to use a naturally varying range of light to determine whether the amount of light available had any effect on the abundance of white clover. Plan Hypothesis: There will be a significantly positive relationship between available light and the abundance of white clover. This is because of the incr eased amount of light that is available to the clover as it emerges from the tree canopy allows for increased growth and hence increased abundance, while under the canopy the lack of light decreases

Critically evaluate the role played by Victim Support in assisting Essay

Critically evaluate the role played by Victim Support in assisting victims of crime and advocating for reforms on their behalf. And Critically evaluate the cont - Essay Example Other wise they loose the confidence in organized world and faith in other human beings which is dangerous to the society. Hence it calls for immediate measures for crime management and victim support services (Van Dijk, 1996). However, the successful crime management requires thorough study of nature of crime and causes of the same and nature of victimization (Joutsen, 1997). Hence this necessitates the reforms in the criminal law provisions and judiciary and also establishment of victim support organizations for providing services and assistance to genuine victims of crime (Groenhuijsen, 1998). This is made possible by victim support services, European court of Human Rights and the Council of Europe. Victim support1 is a service available to citizens of England for helping themselves in minimizing the effects of crime. There has been a remarkable increase in incidents of crime in different forms in the European society. It is indeed difficult to solve these crime related problems for any person at his individual level with out any external support. Hence there is a strong necessity of some supporting charity or institution that aids the people subjected to crime. Its main objective is to reduce the negative effects of the crime and to manage the crime related after effects in most efficient manner. The role of Victim Support is highly appreciable in this direction. Moreover, Victim Support also promotes and advances the rights of victims and witnesses. Victim support also maintains the confidentiality and privacy of the victims of crime and hence it is liked by all the sections of the people. It is also committed to the service of minority and disadvantaged groups subjected to crime on priority basis. Hence here is a need to critically evaluate its role in assisting victims and advocating reforms on their behalf. Victim Support assists the victims to deal with their experience in most efficient manner. It also

Virtual Religious Service Essay Example | Topics and Well Written Essays - 1000 words

Virtual Religious Service - Essay Example As for me then, this is just a fundamental way or strategy in order to increase the number of people in the church. With many people coming in and congregating, there would be financial advantage for all the leaders who were successful in building a Christian congregation. The other misconception I have is relevant to self-fulfillment or self-actualisation of a person. I once believed that there must be a strong sense of accomplishment when you can build your group and ensure a large number of followers who are willing to take part under one’s rule. I therefore had a funny thought concerning pastors that their ultimate reason of initiating a church is to gain the advantage of personal satisfaction of taking the pride for establishing a group, and not just ordinary but a multitude. The above were two of my greatest presumptions about Christianity, which have remarkably changed when I happened to observe one of its virtual service and actual discourse with a born-again Christian . The following includes the information I obtained that changed the way I look at Christianity, particularly from the point of view of a born-again Christian. ... The bottom line of his point was eventually pointing to the fact that the world does not know what love can do for our own good. In fact, he managed to show me that if a criminal considered loving his neighbor, he would never end up doing the crime in the first place. If there is love for our neighbor, hatred would never dominate, but understanding, respect and carefree countenance showing love for everyone would have persisted. He also tried to establish the point on what is the ultimate reason of global warming. From his point of view, this happened because of the selfish interest of the capitalists, allowing them not being able to think of the future, but only on how they would add up something to their bank accounts even at the expense of the environment and the inhabitants in general. After these, he introduced me to the point that to love is the ultimate source of other prevailing Christian values, just as how Christ showed love for the humanity as our model. I pondered on this and then I thought that if many people like this man would think like the way he does, I am sure we will be living with peace and far away from troubles. This therefore eliminated my preconceived thought about Christianity and the people in the church. Increasing therefore the number of people in the church, especially those who have born-again experience just as this man would not harm the world, but it would instead give a great chance to change this blue planet for the better. As his concluding point, he told me that Christ’s pattern of discipleship, as an ultimate way to proliferate the Christian values, would make things happen for us for the better. Pastoral ministry is not about fame, but a great responsibility Hearing one of the virtual religious services of a born-again

Entry into Chinese and Indian Retail Markets Essay

Entry into Chinese and Indian Retail Markets - Essay Example International market situations happen to be multi level in their decision focus, with a hierarchy of decisions from country assessment and performance measurement decisions through to more traditional marketing mix allocations and programs.International market situations happen to be multi level in their decision focus, with a hierarchy of decisions from country assessment and performance measurement decisions through to more traditional marketing mix allocations and programs.For the purpose of this study, entry into Chinese and Indian retail markets is to be considered. In general for a superstore/ retail chain like Tesco, Asda, Walmart, Trust-Mart, Reliance etc. the marketing mix comprises;†¢ Product – this includes the quality levels, production costs, the packaging, the range of products and the product differentiation.  Ã¢â‚¬ ¢ Price – this includes appropriate pricing for the target markets, quality considerations depending upon the pricing and an attackin g pricing or a defensive pricing  Ã¢â‚¬ ¢ Place – depending upon the location of a superstore it is also called a convenience store, therefore the location is very important to reach to the targeted segments.  Ã¢â‚¬ ¢ Promotion – we are today living in a media-savvy world. The power of being seen in print or TV or being heard on the radio can make or break a brand. Integrating the promotion publicity campaign with the marketing mix is very crucial.†¢ People – interface between the retail store and the customers are the people manning the counters and providing technical support and after-sales services. Therefore a friendly, uniformed, well informed and well-behaved person at the counter can help in gaining widening the customer base. HR friendly policies help in attracting and retaining good human resources. Processes - how the retail store manages its front office, back office, system support, online services etc. will definitely help it in earning a good reputation amongst the customers. Physicals - this includes the premises, support vehicles, uniforms and the looks of corporate signature. Service - last, but certainly not the least, is the services part. In fact the retailing business has become more of service oriented now a days. Were all the functions and techniques of using a particular gadget/ equipment told to the customer before the purchase, how the customer felt after buying a new TV set, did it malfunction, did he feel any difficulty in switching it on and tuning it - are some of the issues which can only be known if the retail store has a good mechanism of taking feedback from its customers. China: A leading Economy China is the most populous country in the world; with 1.30756 billion people1 by the end of 2005 it has a share of 22% of the world's total. China's entry into the WTO on December 11, 2001 has ensured regular inflows of FDI. With its gross domestic product (GDP) growing at an annual rate of

Critically evaluate the role played by Victim Support in assisting Essay

Critically evaluate the role played by Victim Support in assisting victims of crime and advocating for reforms on their behalf. And Critically evaluate the cont - Essay Example Other wise they loose the confidence in organized world and faith in other human beings which is dangerous to the society. Hence it calls for immediate measures for crime management and victim support services (Van Dijk, 1996). However, the successful crime management requires thorough study of nature of crime and causes of the same and nature of victimization (Joutsen, 1997). Hence this necessitates the reforms in the criminal law provisions and judiciary and also establishment of victim support organizations for providing services and assistance to genuine victims of crime (Groenhuijsen, 1998). This is made possible by victim support services, European court of Human Rights and the Council of Europe. Victim support1 is a service available to citizens of England for helping themselves in minimizing the effects of crime. There has been a remarkable increase in incidents of crime in different forms in the European society. It is indeed difficult to solve these crime related problems for any person at his individual level with out any external support. Hence there is a strong necessity of some supporting charity or institution that aids the people subjected to crime. Its main objective is to reduce the negative effects of the crime and to manage the crime related after effects in most efficient manner. The role of Victim Support is highly appreciable in this direction. Moreover, Victim Support also promotes and advances the rights of victims and witnesses. Victim support also maintains the confidentiality and privacy of the victims of crime and hence it is liked by all the sections of the people. It is also committed to the service of minority and disadvantaged groups subjected to crime on priority basis. Hence here is a need to critically evaluate its role in assisting victims and advocating reforms on their behalf. Victim Support assists the victims to deal with their experience in most efficient manner. It also

Entry into Chinese and Indian Retail Markets Essay

Entry into Chinese and Indian Retail Markets - Essay Example International market situations happen to be multi level in their decision focus, with a hierarchy of decisions from country assessment and performance measurement decisions through to more traditional marketing mix allocations and programs.International market situations happen to be multi level in their decision focus, with a hierarchy of decisions from country assessment and performance measurement decisions through to more traditional marketing mix allocations and programs.For the purpose of this study, entry into Chinese and Indian retail markets is to be considered. In general for a superstore/ retail chain like Tesco, Asda, Walmart, Trust-Mart, Reliance etc. the marketing mix comprises;†¢ Product – this includes the quality levels, production costs, the packaging, the range of products and the product differentiation.  Ã¢â‚¬ ¢ Price – this includes appropriate pricing for the target markets, quality considerations depending upon the pricing and an attackin g pricing or a defensive pricing  Ã¢â‚¬ ¢ Place – depending upon the location of a superstore it is also called a convenience store, therefore the location is very important to reach to the targeted segments.  Ã¢â‚¬ ¢ Promotion – we are today living in a media-savvy world. The power of being seen in print or TV or being heard on the radio can make or break a brand. Integrating the promotion publicity campaign with the marketing mix is very crucial.†¢ People – interface between the retail store and the customers are the people manning the counters and providing technical support and after-sales services. Therefore a friendly, uniformed, well informed and well-behaved person at the counter can help in gaining widening the customer base. HR friendly policies help in attracting and retaining good human resources. Processes - how the retail store manages its front office, back office, system support, online services etc. will definitely help it in earning a good reputation amongst the customers. Physicals - this includes the premises, support vehicles, uniforms and the looks of corporate signature. Service - last, but certainly not the least, is the services part. In fact the retailing business has become more of service oriented now a days. Were all the functions and techniques of using a particular gadget/ equipment told to the customer before the purchase, how the customer felt after buying a new TV set, did it malfunction, did he feel any difficulty in switching it on and tuning it - are some of the issues which can only be known if the retail store has a good mechanism of taking feedback from its customers. China: A leading Economy China is the most populous country in the world; with 1.30756 billion people1 by the end of 2005 it has a share of 22% of the world's total. China's entry into the WTO on December 11, 2001 has ensured regular inflows of FDI. With its gross domestic product (GDP) growing at an annual rate of

Ethical Challenges Essay Example for Free

Ethical Challenges Essay When meeting clients at community and social events the issue of confidentiality and privacy arises. And I agree with Stacey Mason that personal and professional boundaries should not be blurred meaning that clients should not try to consider social event as an excellent opportunity to talk to counselor about certain disturbances. I think confidentiality won’t be broken if relations between the counselor and client remain professional and defined. Of course, some clients may think counselor may share discussed information with the audience, but professional counselor will never use shared information as advantage over the person. I agree that the principles of beneficence and confidentiality should not be violated in any case. In situations, when client is viewed as danger to counselor, the last should take preventive measures either reporting police or informing the relatives. Thus, I agree with Stacey mason that the only case when the principle of confidentiality may be violated is when it is necessary to prevent a suicide attempt. I think that Meagan Bowser’s position on key ethical challenges is valid as well. There are clients who don’t want others to not about their visits to counselors, and, in such situation, counselor is recommended no to approach the client until the client says something to the counselor showing willingness to communication in informal environment. Of course, the counselor should not talk about treatment, counseling or other related issues. I think that counselors should always think of client’s privacy and confidentiality. I see the second situation is more confused and perplexing and professional counselor has to reassure the client that his confidentiality won’t be violated as, there are cases, when under severe stress students attempt to commit a suicide. I agree with the idea that the key responsibility of the counselor is to persuade the girl to tell parents about her problems, not to tell parents himself. Only professional counselors are able to process student’s emotions and direct them in the beneficial way.

The Operation System Process Control Management Information Technology Essay

The Operation System Process Control Management Information Technology Essay In this Project, the project is divided into two sections. The first section is Operation System where process control management is selected as the research area. The first section consists of the investigation of what type of scheduling mechanism used in Window Vista and how Window Vista handles the process and thread. The internal system structure is also discussed in the first section. Besides that, different process algorithm will be identify and determine which process algorithm is the best. Lastly problem faced by process control management in Window Vista is also discussed. In the second section which is Computer System Architecture, Microprocessor have been chose n as the research area. Major trends affecting the microprocessor performance and design are identified and differences between microprocessor design goal for laptop. Server, desktop and embedded system will be discussed. Section1: Operation System-Process Control Management Introduction According to techterms.com, Operation System can be described as the program which allocates memory, processes tasks or instruction and serves as the user interfaces. In this document, Window Vista has been selected as the Operation System of the research. Types of scheduling mechanisms employed, creation and handling of process or thread and internal system structure Type of scheduling mechanism used in Window Vista Window Vista is one of the NT-Based operating created by Microsoft. The type of scheduling which NT-based operating system use is the Multilevel Feedback Queue (MLFQ). Englander (2009) described MLFQ as an attempt to combine the several features of different algorithms such as First in First Out, Round robin and Priority algorithm. In Window vista, its uses the MLFQ with 32 priority level which were defined from 0 to 31.The priority 0 through 15 are categories as normal priority while priority 16 through 31 are categories as soft real time priorities which require privilege to assign a thread . Besides that, the priority level of a thread may be changed according to the input, output or the CPU usage. Multilevel Feedback Queue Scheduling Multilevel Feedback Queue Scheduling main idea is to separate processes with different CPU-burst characteristic. In MLFQ, dispatcher will provide a number of queues with different priority. When a process is processed in queue 1 and requires a long time, it will be moved to queue 2 and waits for its turn to be processed again while all the process in queue 1 finish processed. This process will continue as much level as how many queues are provided by the dispatcher. In the last queue of MLFQ, it uses the Round Robin scheduling which will continue to provide time until the previous process is executed. However, when an input or output bound jobs occur, the kennels may change the priority level of the process and the process will be directed to the queue of the priority. There are also different factor which would affect MLFQ such as the number of queue, scheduling algorithm of each queue and method used to determine the priority level of the process. The diagram below show how a MLFQ function. CPU CPU P P P P CPU P P P P PNew Process Level 1 q=1 Level 2 q=2 Level N Q=2n (Figure Extracted from The Architecture of Computer Hardware and System Software, Drawn by Yap Kient Loong) Creation and handling of process or thread In the previous version of windows OS, the kernel scheduler had to make some unfair assumption regard tread execution time because the CPU cycle counters were not considered. For example, according to the diagram below, unfairness occur when two threads with same priority is ready to run at the same time. Thread a runs until the next time-slice internal expiration and the scheduler assume that it had run for the interval and its turn is finish .After that the thread B runs for a full interval. Threads A and B become ready to run Thread A Thread B Idle Interrupt Interval 1 Interval 2 (Figure Extracted from: http://technet.microsoft.com/en-us/magazine/2007.02.vistakernel.aspx, Drawn by Yap Kient Loong) In Window Vista, in order to provide fairness, CPU cycle counting is introduced. The scheduler would use the cycle counter register to determine how may CPU cycles a thread proceeded and the scheduler would be able to figure out the turn on the CPU by estimating the number of cycle the CPU capable to execute in a clock interval. The scheduler would not keep track of the interrupt during thread a turns which mean a thread will always obtain a turn on the CPU which would provide greater fairness. The diagram below show that at least one time slices is given to both threads. Threads A and B become ready to run Thread A Thread B Idle Interrupt Interval 1 Interval 2 Interval 3 (Figure Extracted from http://technet.microsoft.com/en-us/magazine/2007.02.vistakernel.aspx, Drawn by Yap Kient Loong) Internal System Structure In the internal system structure of Vista, Window Vista uses MLFQ to process and execute the new process. In MLFQ, when a new process is entered into the dispatcher, the process is being processed in queue1 with the highest priority and if the quantum of the process is finished before it is executed, the process will be moved to the queue2 with lower priority and it will waits for its next turn after the processes in queue1 finish processed. This situation will keep on continue depending on the level of queue provided by the dispatcher and in the last queue, round robin algorithm is used to provide time until the process is complete. Besides that, the priority of the thread may be changed by the input/output and the CPU usage and the thread will be directed to the queue of the new priority. In window vista, when a thread is interrupted, cycle counter register will be used to determine that how much cycle a thread had processed after estimate number of cycle CPU executed in a clock in terval and the scheduler would not keep track of the interrupt and the thread will be able to obtain a turn on the CPU. Other Process Algorithm and determine which is the best Non-preemptive According to stargazer.bridport.edu (2011), non-preemptive algorithms are designed that once the process is allowed to process, it will not be removed from the processor until it has completed. First-in, first-out(FIFO) FIFO algorithm will assign the priority to processes in the order which they request the processor. The first process who requests the processor would be given the highest priority .However, FIFO scheduling is unfair because the short process would have to wait for the long process to be completed before it could be processed. Shortest job first(SJF) In SJF, the process is given priority according to the length of the next CPU burst of a process which means the lower burst time the higher priority of the process. The biggest advantages of this algorithm are that it is optimal and provide the minimum average time. Preemptive According to stargazer.bridport.edu (2011), preemptive algorithms are designed that the process with the highest priority should be using a processor. If a higher priority enters the queue, the process within the processor would be removed and return to the queue until it was the highest priority. Round Robin(RR) According to Englander (2009),Round robin is the simplest preemptive algorithm. RR provides each process a quantum of time, when the quantum of time of the process finish it will be return to the back of the queue and waits its turn. This process will continue until each process is completely processed. The diagram below had shown that SJF would have the shortest average turnaround time which means that Shortest Job First would be the best among the algorithm with the same burst time while First-In First Out would be the worst algorithm because it has the longest average turnaround time which is 13.4 Milliseconds. Type of algorithm FIFO SJF RR Waiting Time 48 Milliseconds 16 Milliseconds 29 Milliseconds Average Waiting Time 9.6 Milliseconds 3.2 Milliseconds 5.8 Milliseconds Turnaround Time 67 Milliseconds 35 Milliseconds 48 Milliseconds Average Turnaround Time 13.4 Milliseconds 7 Milliseconds 9.6 Milliseconds (Figure Source: Shanmugam, K. (2011). CPU Scheduling, Drawn by Yap Kient Loong) Problem faced using these techniques of process control management and solution used to overcome them Problem: Starvation In Window Vista, there are possible for starvation of MLFQ if new process continue to enter the queue. Starvation is a situation where a process is not given the CPU time for it to be executed. For example in MLFQ, when a process enter queue1, it was allowed to execute for 1 time unit and it was preempted to queue2.In queue2,the process is allowed to execute for 2 time unit and this situation keep on repeating until the process is fully executed. This has shown that when a process is preempted to the next queue, the process will receive more time unit and a longer process may still suffer from starvation. In order to solve this problem, the process should be promoted to a higher priority queue after the process has waited a long time to be executed. Conclusion (Operating System) In Conclusion, although there are different kind of algorithm, window Vista have selected Multilevel Feedback Queue to handle the process and thread because MLFQ have combined several features from FIFO, Round Robin and Priority algorithm. Besides that.in order to provide fairness, Vista had introduced CPU cycle counting had been introduced to ensure fairness of the process. Frequently Ask Question (FAQ) What is Starvation? Starvation is a situation where process is not given the CPU time for it to be executed. What is FIFO? First In, First Out is an algorithm which assign the priority to processes in the order which they request the processor. What is SJF? Shortest Job first is an algorithm where the process is given priority according to the length of the next CPU burst of a process. Limitation (Operation System) The FIFO process algorithm may cause delay or loss for real-time application because it treats all short or long process equally according to the order when they request the processor no matter of its priority. The round robin process algorithm assumes all process equally important. However for example, when three process starts at the same time and each process require 2 time slice. By comparing the result with FIFO, RR may require more time. Although RR is fair but it is inefficient. MFLQ process algorithm may provide fairness to the process by using CPU cycle counting .However longer process would still need to overcome problem such as Starvation. Section 2: Computer System Architecture Introduction According to webopedia.com, microprocessor is defined as a silicon chip which contains a central processing unit (CPU).Nowadays, microprocessor is widely used in our daily electronic devices because microprocessor is responsible for performing the instruction and function of a computer and manipulates the data from software and transfer information between hardware component such as keyboard and memory. The table below will show some of the trends which affect the performance and design of the microprocessor. Name Date Transistors Microns Clock Speed Data width MIPS 8080 1974 6,000 6 2 MHz 8 bits 0.64 8088 1979 29,000 3 5 MHz 16 bits 8-bit bus 0.33 80826 1982 134,000 1.5 6 MHz 16 bits 1 80386 1985 275,000 1.5 16 MHz 32 bits 5 80486 1989 1200,000 1 25 MHz 32 bits 20 Pentium 1993 3,100,000 0.8 60 MHz 32 bits 64-bitbus 100 Pentium II 1997 7,500,000 0.35 233 MHz 32 bits 64-bitbus ~300 Pentium III 1999 9,500,000 0.25 450 MHz 32 bits 64-bitbus ~510 Pentium 4 2000 42,000,000 0.18 1.5 GHz 32 bits 64-bitbus ~1,700 Pentium 4 Prescott 2004 125,000,000 0.09 3.6 GHz 32 bits 64-bitbus ~7,000 (Figure Source available from: http://computer.howstuffworks.com/microprocessor1.htm, drawn by Yap Kient Loong) Major trends affecting microprocessors performance and design Pipelining According to techterm.com, pipelining can enable multiple instructions to be able to process at the same time. For example, in the past processor without pipelining is not capable to process two instructions at the same time. Pipelining enable the microprocessor to be able to fetch the second instruction while the microprocessor is decoding the first instruction. Pipelining also help to reduce the cycle time of the microprocessor which enhance the ability of the microprocessor to be able to fetch, decode and execute the instruction faster and more efficient. Clock Rate Another trend that was affecting the microprocessor is the Clock speed or clock rate. According to techterm.com, clock rate can be defined as the rate at which a processor can complete a processing cycle. This prove that microprocessor with a higher clock rate will be able to process an information faster. However, different element such as architectures of the processor, cache size and the speed of ram would also affect the clock rate of the processor. Transistors The number of transistor is also one of the important trends that affect the processor because transistor plays a huge role in transmitting the instruction. By increasing the number of transistor, the microprocessor would be able to perform better performance because the clock speed is increased. However, by increasing the number of transistor, more heat will be generated. Size Size of the processor has always been one of the trends that affect the design of the microprocessor. By reducing the size of the size of the microprocessor, it will allow the devices to be able to execute the instruction at higher clock rate. This is because by reducing the size, the circuit pathways are also reduced. Therefore, the processor would require less time to process the information and help to improve the process speed of the processor. However, maintaining the devices temperature would be difficult because the smaller the device, the hotter the temperature Multicore Multicore technologies have been one of the major trends which affect the design nowadays because the performance of the processor is greatly. According to Webpodia.com, Multicore is described as a type of architecture where a single physical processor contain more than or two core logic of processor. By using the multicore technology, the microprocessor would enable better multitasking and be able to process the information faster. This is because while the first instruction is being process, the second instruction will be processed by the other core which will help to increase the efficiently of the system. Differences between microprocessors design goal for laptops, servers, desktop and embedded system Microprocessor had been used widely in technology nowadays and has become one of technology which we would require. This is because microprocessor is required to execute and process the instruction from the user. However, microprocessor is also divided into few categories such as laptops microprocessor and server microprocessor to obtain the optimise performance. The table below will show the difference between the different kinds of microprocessor. Type of Microprocessor Desktop Laptop Server Embedded High Power Consumption Yes No No No Heat generated High Low Low Low Stability High High Highest High (Figure Differences between different Microprocessor, drawn by Yap Kient Loong) Desktop Microprocessor The main design goal of desktop microprocessor is to provide the maximum performance of the system to the user and keeping the power consumption in a reasonable limit. This microprocessor is also design to be able to handle high performances or complex application or program such as high graphical games and multimedia. Besides that, desktop microprocessors also enable better multi-tasking due to higher clock speed to increase the efficiency. Laptop Microprocessor The main design goal of laptop microprocessor is to enable the laptop consume less power and be able to run cooler compared to different type of microprocessor and enhance portability. This is because a laptop is not capable to fit large heat sinks just like a desktop and may cause uneasiness to the user due to the heat generated. Therefore the microprocessor should be able generate less heat which replaced the problem of large cooling system and enable the laptop to have a longer battery life. Server Microprocessor Server microprocessor main design goal is to be able to maximize the robustness of the server and availability and stability of the server. Besides that, a server microprocessor should also have low power consumption, less heat generated and capable to allocate the resources of processor for system cache. The main priority of the microprocessor is to be able to process and execute instruction fast in order to respond to the customers request quickly. Therefore the reliability and availability has become one of the most important factors to the design of the microprocessor nowadays. Embedded System Microprocessor Embedded System microprocessors are microprocessors which are embedded in automobile, industrial control system or medical field devices. Each of the devices would have its own function and require a microprocessor to process instruction. Due to the constraints on the size, power consumption and area usage of the microprocessor, the design of the microprocessor had been difficult to the designer. Therefore an embedded system microprocessors design goal should be able to consume less power and generate less heat in order to have the maximise performance of the devices. Conclusion In conclusion, there are a lot of trends which would affect the performance of the microprocessor. In order to fulfil the requirement of the user ,the design of the microprocessor have been modified through time in order to provide the best performance to the user such as the increase of transistor ,reduce the size of the microprocessor and new technology such as Multi-core technology. Each To fulfil the requirement of the user, microprocessor have been divided into different kind of microprocessor and each kind of microprocessor is designed with different goal and motive. Frequently Ask Question (FAQ) What is Microprocessor? Microprocessor is a silicon chip which contains a central processing unit which performs instruction and function of a computer. How Pipelining affect the microprocessor? Pipelining can enable multiple instructions to be able to process at the same time by the processor which can enhance the clock rate and performance. What is embedded system microprocessor? Embedded System microprocessors are microprocessors which are embedded in automobile, industrial control system or medical field devices which help to process instruction from the devices. Limitation (Computer System Architecture) The Microprocessor might get overheat after a long period of usage due to the static which pass through the transistor within the microprocessor. The speed of microprocessor is limited due to the transmission delay and heat build-up on the chip. Microprocessor is limited to do a one thing at a time with only a small amount of data. Although several microprocessors can be operated simultaneously, each processor is only capable to handle a small amount of data at one time. (3010 word)

Agent Orange :: essays research papers

Agent Orange Link Diabetes Strongly Associated With Vietnam Exposure to Pesticide U.S. Air Force planes spray the defoliant chemical Agent Orange over dense vegetation in South Vietnam in this 1966 photo. Dioxin is the component of Agent Orange linked to many health effects in laboratory animals. (AP Photo) By Robert Burns The Associated Press W A S H I N G T O N, March 29 — An Air Force study released today confirmed a connection, long suspected by Vietnam veterans, between wartime exposure to the herbicide Agent Orange and diabetes. The Air Force said the link so far is only statistical and is yet to be proven conclusively by biological study. The National Academy of Sciences, a research arm of the government, is reviewing the results and is to report to the Department of Veterans Affairs, which will decide possible compensation to veterans. The study found a 47 percent increase in diabetes among veterans with the highest levels of dioxin in their bloodstream. Dioxin is the compound in Agent Orange linked to health effects in laboratory animals. The result is based on 1997 physical examinations of 1,000 Air Force veterans who were exposed to Agent Orange during the nine years that it was used as a defoliant and crop killer in Vietnam. Joel Michalek, the lead investigator in the study, told a Pentagon news conference that because studies have not yet explained a biological relation between dioxin and diabetes, the Air Force cannot say conclusively that wartime exposure to Agent Orange is a cause of diabetes. Still, he said, the latest results provide â€Å"the strongest evidence to date† that herbicide exposure is associated with diabetes. He said the Air Force knew as far back as 1991 of a statistical link between dioxin and diabetes and has since hardened its data based on additional physical exams of veterans. The Air Force is financing research at two academic institutions on a biological link between dioxin and diabetes. Also Linked to Heart Disease In its report on the health effects on veterans involved in the aerial spraying of Agent Orange in Vietnam, the Air Force said it also found a 26 percent increase in heart disease. The increase was 50 percent among enlisted airmen who served as ground crew for Operation Ranch Hand, the military code name for the spraying campaign. The ground crew are presumed to have had the greatest exposure to Agent Orange among 1,200 Air Force veterans who were involved in the spraying from 1962 to 1971.

People Need Their Freedoms and Rights Essay -- politics, goverment

From 1945-1991, a Cold War raged between the Western world and the communists. The communist governments of the East reigned over their territories with an iron fist. Few of the citizens enjoyed life under their governments. In Germany, East Germans found various ways to flee to West Germany and escape their oppressive leaders. Through various revolts, the totalitarian USSR government eventually hemorrhaged and was forced to dissolve. Throughout history, human beings have rejected totalitarian rule. Even here in America, many youths protested their lack of voice in the country that they were such a large part of. People need their individual rights and freedoms. This vital lesson can be applied to Egypt, where protests are under way because of the overly militaristic domestic policies of President Mubarak. Reactions to the presence of the Berlin Wall demonstrate how humans need their freedoms. Prior to the installation of the wall, a citizen could simply cross a street and arrive at the other Berlin. But before long, the GDR (East German Government) noticed that many of their young, skilled workers were crossing over to West Germany, seeking asylum in the FRG (West Germany) (Dowling). These refugees, 200,000 on average annually, crossed over to free themselves from the new government by which they were controlled against their wills (Dowling). One can just imagine how oppressed citizens must have been in the GDR and other communist states, by seeing the overjoyed reactions of the citizens once freedom was declared (Fall of the Berlin Wall). This is a prime example of why citizens need to have their individual freedoms. Nobody can be happy under a leader they do not believe in, nor under oppressive rule. People need their individu... ...overning he was using, the style of repressing citizens and aggressively pushing them around, he might have been able to change before protests erupted. However, he was not the first leader to govern in this manner. Throughout history, one can find countless examples of angry citizens rebelling. It happens everywhere: America, with the American Revolution against England; the poor rising up during the French Revolution; even in the peaceful protests of India, for her independence from England. Revolutions happen everywhere. It takes a good leader to prevent them, so anyone can see what this implies about Hosni Mubarak. It is strange to think that after countless rebellions throughout history, from America to the USSR, totalitarian leadership is still occurring. Eventually, it must be globally acknowledged that people need their individual rights.

Black Mans Burden

It's has been a very discussed topic whether the color of ones skin still can be a burden in today's society or not. For Instance are the black people, and especially In South America racism Is a big Issue. Thus racism Is weakened compared to centuries ago, it is still present in not only a big part of America but in the rest of the world as well. Racism is one of the main issues, that the American author Kisses Layman is dealing with in his writings.Layman is black himself and in his work â€Å"How to slowly Kill Yourself and Others In America† he shows us his personally story, which Is filled tit trials and reflections that lightens under-appreciated aspects of the modern American life. In the following essay will be examining a remembrance of Layman's essay from the web magazine Gawkier, which was published the 28 of July 2012, to see how Layman gets his intention across. Layman grew up in Mississippi with a childhood embossed of racism and violence. This was a part of his everyday life.To outline the central problem that this text is dealing with, it is important to emphasize that ones skin color is still very important In many societies today. For Instance there Is the real life episode with the Police Officer Darrel Wilson who shot and killed the arrear old young black unarmed man named Michael Brown. These racially issues are the ones Layman has been struggled with during his upbringing. It is therefore these issues he wants to draw attention to In his essay. Layman speaks of personal experiences In his works, and this type of argumentation Is called ethos.He Is using ethos to emphasize the burden that comes with for blacks in a white-controlled society. I believe that Layman's intention with his writings is to make people live their lives as they wish and intend to. That is why freedom† Is a very Important point In Layman's writings. This is further shown In the essay: â€Å"How free can you be If you really accept that white folks are the traffic cops of your life? Mama tells me that she is not talking about freedom. She says that she is talking about survival. 1 This quotation is very important, because it highlights Layman's life values compared to Layman's mother, who always taught him to be well behaved In a society controlled by white people. Layman was well behaved In his early years, but after several years of being treated badly, Just because of his skin-color, Layman had had enough. Layman became a boy with a lot of anger and frustration, and I think that through his writings he got vent for his feelings. First of all he starts in medias race: â€Å"I've had guns pulled on me by four people under Central Mississippi skies†¦ 2 This dramatic and brutal start is very catchy. Secondly the language in his essay is very brutal and dramatic as well. He Is using words like gun, Niger and buck, which have a negative connotation. Thirdly he Is using flashbacks In a way that I haven't read before. Layman is over all writing about his young days in Mississippi, but sometimes he is OFF further shown in the essay: â€Å"16 months later, I'm 18, three years older than Edward Evans will be when he is shot in the head behind an abandoned home in Jackson. 3 By using this very unspectacular way of writing, he gets to his audience with the way of persuasion called pathos, where he is relating to the feelings. These parallels that he is using are episodes, which have happened in the last couple of years. He therefore achieves to make his past familiar with the racially issues that goes on today. The only difference is that he has survived, and the kids he is relating to have men killed. Likely because of racially issues.One of the persons who did not support his strong opinions was his mother. Layman therefore took distance to his mother, when she once pulled a gun to his face. To Layman this complex of problem was about the freedom that the black people weren't in possession of in Mississippi. To L ayman's mother it was a matter of survival, and therefore it was very important to her that they would fit in as much as possible. Thus Layman has gotten death treats; it has not stopped him from writing or drawing attention to these issues.Overall, Layman is using ethos to make his audience relate as much as possible through his personal experiences during his upbringing in Mississippi. An episode that Layman uses and which supports the theme racism is when an undercover â€Å"white† cop once pulled a gun at him. We most assume that this cop, called John Deere, pulls a gun at Layman, Troy, Cleat and Leighton because of their skin color since Deere shouts â€Å"Niger lovers† at them. By using ethos Layman achieves to get his audience attention since Layman's personal experiences are truthful, chocking and provocative.His writings however are aimed to a wide American target audience, and since Layman is a very intelligent and proficient writer, I think, that he achieves to get a lot of peoples' attention. He writes in a very special way, which catches the audience attention very quickly. All in all, the remembrance is a display of Layman's personal life where racism and violence is still present. Layman wants to draw attention to racism and violence. He wants people to say yes to life instead of letting some people being the â€Å"traffic cops† in your life, because of the burden that comes with when you are colored.